A customer relationship manager is typically responsible for customer relationships after the sale or service process is complete, and they continue to work with customers to keep them up to date on products and services to maintain that relationship. The CRM cycle involves marketing, customer service and sales activities. It starts with outreach and customer acquisition and ideally leads to customer loyalty. There are five key stages in the CRM cycle: Reaching a potential customer. 

CRM Features:

• Appointment Scheduling
• Billing & Invoicing
• Configurable Workflow
• Email Management
• Inventory Tracking
• Financial Management
• Client Management
• Approval Process Control