1. Run unique plays for each buying stage

Always deliver the right message at the right time, through the right channels. Engage your buyers with the offers and campaigns that will resonate most.

2. Eliminate guesswork from lead scoring

Eliminate arbitrary lead scoring and use real-time data about your buyers to understand where they are in their buying journey.

3. Get into deals earlier — and close faster

Uncover demand before buyers raise their hand, making it easier to create more personalized campaigns and drive engagement.

4. Maximize marketing spend

Allocate marketing resources to in-market accounts to drastically improve performance and impact.

5. Engage the right way

Use proven AI, machine learning, and historical opportunity data models to tailor and personalize your outreach with an email assistant.

6. Improve conversion rates

Increase campaign effectiveness and conversion rates going after accounts most likely to convert.

7. Build high-quality pipeline

Stop waiting time counting “engagement minutes,” and align your revenue team on accounts most likely to convert.

8. Understand intent signals

Utilize the 6sense intent network and integrate with providers like G2 and Bombora to uncover even more deals.

9. Improve ICP accuracy

Build your ICP with dynamic, always-on fit prediction models based historical data and millions of real-time signals.