1. Start with web analytics. We give you faster results. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on.

2. Marketing analytics that does more. We work across emerging digital channels, bringing data under one roof to get real-time insights based on a holistic view of your customer.

3. Attribution is key. We open the door to better decision-making. Use powerful attribution from paid, owned, and earned media to see behind each conversion and invest accordingly.

4. Predictive analytics brings it home. We make hard things easy. Our AI and machine learning bring hidden opportunities and answers to everyone with the click of a button..

5. Easier analysis of digital data.

Today's customers are mobile. They use wearables and are immersed in the internet of things. They cruise in connected cars and watch TV through gaming consoles. With the right channel and marketing analytics, each of these is an opportunity to deliver a seamless experience. It allows brands to build up strong digital intelligence, which is imperative to delivering compelling experiences everywhere - no matter what smart device they’re on (web, mobile, video, home devices and more).

6. More intelligent websites.

Web analytics remains at the heart of enterprise decision making. The pronounced surge in digital transformation forced brands to make digital a key part of their strategies to retain customers. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5.0 in web analytics and mobile app analytics. We know digital. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning.