1. Say good-bye to fragmented, lead-centric measurement

Analyze account engagement, define account journeys, and track your target accounts’ progress across systems and journey stages. It’s all included with the Demandbase One platform. And it’ll make you the smartest person in the room when asked to predict your pipeline and measure the effectiveness of your GTM initiatives.

Companies tell us all the time they struggle to measure what counts. We hate that. Let’s make it easy for you with account-based analytics.

2. Account-Based Marketing and Sales Measurement Made Simple

Visualize account engagement and report on the account metrics that matter most for B2B.

3. Account Journey Analytics

See where accounts are in the buyer journey and confidently report on program traction.

4. Account Territory Analysis

Spot gaps and opportunities within your sellers’ territories.

5. Site Analytics

Stop flying blind. Know which accounts are visiting your website. 

6. Account-based Advertising Campaigns

Measure the effectiveness of your B2B advertising campaigns the right way.

7. Program Impact

Understand the impact of your CRM campaigns in relation to your target accounts.