1. Track aggregated Journeys with Path Analysis

See exactly how accounts are progressing along the customer journey. Identify touchpoints that influence conversions and winning paths.

2. Identify points of inflection with B2B Funnels

Identify points of friction, reduce avoidable drop-offs, and improve conversions at every stage of the sales cycle with B2B-optimized funnel reporting

3. AI-fuelled automated insights with Explain

Making sense of data is easier said than done…until now. With Explain, simply state a conversion goal and unlock deep insights into what’s helping and hurting your objectives.

4. Accurate, Event-Based Data Models

Tap into event-based data model to track, filter, and breakdown  granular customer touchpoints.

5. Account Level Timelines

Achieve complete visibility of the account journey across known and anonymous users.

6. Advanced Filters & Breakdowns

Gain deeper insights with robust, customizable accounts & user-level filters & breakdowns.