1.  ML Measurement

Demonstrate account engagement and pipeline impact across the three dominant media channels used by marketers today. Proprietary reporting within the ML Platform enables marketers to make informed decisions that accelerate the sales cycle for your best accounts.

2. Optimization Opportunities

With a rolled-up overview of your entire marketing performance data on a single page, you can easily track and measure your campaigns with greater accuracy and efficiency. This allows you to quickly identify trends, adjust strategies, and make data-driven decisions that will improve the effectiveness of your campaigns. ​

3. Account engagement

Find accounts and personas with the highest engagement across channels. Then learn exactly how they move through the sales cycle.

4. Cross-channel campaign performance

See how your content and messaging performs against defined business and campaign objectives.

5. Pipeline impact

Integrate the ML Platform with your CRM and MAP to achieve Journey Acceleration. Use funnel insights to validate account influence on opportunity volume, deal value, and sales cycle velocity.

6. Measure and optimize multi-channel account engagement and performance

The ML Platform puts all of the data into one view, making it easy to spot trends and take action on high-value opportunities.