1. Targeting shouldn’t be a black box

Getting in front of the right accounts and contacts on paid channels is really hard for B2B marketers. Every paid channel has its own (and different) targeting criteria. And they make more money when you spend more. The whole model is broken.

2. Manual marketing wastes time and $$

You waste time building new campaigns in one channel, only to do it all over again in another channel. Whether your team or an agency is doing repetitive marketing tasks for you, you’re still throwing people at work that can be automated.

3. Automate experimentation

Forget about wasting your day doing this manually or dreaming of hiring a huge (and expensive) growth team.

4. Improve campaign strategy

Get real insight into what lands (and doesn't land) with your target audience through multivariate experimentation.

5. Create real feedback loops

Test and refine new messaging, then share data-driven learnings with the rest of your GTM team.

6. Get lead quantity and quality, at the same time

Increase form conversion rates by requiring fewer fields and letting Metadata enrich every converted lead.

7. Give your Sales team all the context they need

From personal information to their business profile to where they converted - get the full picture of every new lead.

8. Build lead gen forms directly in Metadata

Forget about creating lead gen forms in each channel and manually stitching together workflows to enrich leads.