1. Show Marketing Impact
Show verified campaign reach, engagement on influence on sales wins
2. Improve Efficiency
See which tactics, vendors and content are making an impact …and which can be cut
3. Save Time
Create comprehensive multi-channel reports with ease
4. Compare to Benchmarks
Track your KPIs vs historical performance and industry norms for continuous improvement
5. Save Time & Cost
Create holistic campaign reports with minimal time and effort
6. Show Your Impact
Verify account reach, engagement and influence on leads and new business wins
7. Build Deeper Relationships
Expand your support beyond a few channels to the entire marketing plan
8. Create Proprietary Insights
Analyze KPI’s across your client base to create average, trends and thought-leadership content
9. Capture More Leads
F.I.R.E. Account Scoring helps identify HOT accounts before they reach out.
10. Improve Account Intel
Get a clear picture of what issues your clients and prospects care about most
11. Create Better Alignment
Ensure the marketing team is engaging the right target accounts
12. Drive More Efficiency
Identify any weak points in the Marketing to Sales hand-off