1. ABM content creation and delivery at scale

Package up account-specific content, or map existing content to the right account, without IT, Web Development or excessive Marketing Ops workload.

2. Understand content consumption by account

Determine your accounts that are the most sales ready, and which topics and assets are resonating with them.

3. Recommendations that get smarter over time

Go beyond the initial content offer and build AI-powered content journeys tailored to each individual at every stage of the journey.

4. Best-in-class account identification

All PathFactory subscriptions include 6sense Account Identification at no additional charge, so you can gain account- and individual-level details about your buyers.

5. Keep your content relevant

Your prospects are only seeing content resources that resonate with them by matching the best-performing content journeys to your targeted accounts.

6. Understand buyer activity

Let it be account, opportunity, or individual contact level, know who is part of an account or buying group, and what content they consume.