1. Run the business

Use custom dashboards to manage marketing activities. Analyze effectiveness of campaigns and cohorts to plan effectively.

2. Prove return on investment

Prove the effectiveness of programs by leveraging services for multi-channel matchbacks, controlled holdout and geo-burst testing, and multi-touch attribution modeling.

3. Plan for the future

Work with the data science team to model responses, cross-sell and upsell opportunities, next logical products, and any other custom needs.

4. Single source of truth for marketing

Implement a Customer Marketing Database to facilitate identity resolution, centralization of business and contact data, preference management, and tracking of programs.

5. Data Solutions

Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into your marketing technology stack

6. Programmatic Display

Intelligently target and retarget digital advertising to drive maximum brand impact and accelerate demand generation programs

7. Content Syndication

Co-branded email campaigns, full-funnel tele-qualification, and TripleCheck® lead verification ensure that your message is reaching real decision-makers who are ready to buy