1.Targeted
Create personalized ads specifically for your target accounts and send your click-through rates through the roof. More clicks lead to better prices.
2.Relevant
Broadcast ads get average (and dismal) results. Send the right message to the right people and you’ll stand out in a sea of generic ads.
3.Insightful
Learn which accounts are most engaged with your content and prioritize your outbound efforts towards the accounts most likely to convert.