1.Integrate your data with the world’s most extensive API library. Utilize the largest marketing-focused API library to integrate data from social, search, display, video, programmatic, web analytics, CRM, and email platforms.

2.Connect any data with AI. With 7,000+ marketing tools available, you can connect any data source instantly. Intelligently identify and integrate any dataset with sophisticated AI. 

3.Unify your data across channels. Dynamic data modeling lets you automatically map all your fields and measurements into a consistent taxonomy - so you can focus on insights instead of data prep.

4.Use clicks, not code for marketers. Artificial intelligence, automation, and marketing expertise put you in control of all your marketing data - regardless of where it's stored, how it's formatted, or how much it changes over time.