Integrate Demand Acceleration Platform
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Description
Quality and Compliance without Compromise. Assurance that marketing leads are high-quality and compl
- Single Platform: DAP provides the necessary activation, measurement, and governance capabilities to efficiently deliver touchpoints in a cross-channel connected environment.
- Buying Groups: DAP helps you identify and target active buying groups for optimal engagement.
- Cross Channel Performance: DAP incorporates syndication, digital, events, and social solutions for comprehensive campaign management across offline and online demand channels.
- Governance and Compliance: DAP ensures accurate data standardization, validation, and opt-in compliance, reducing manual tasks and unnecessary expenses.
- ROI Impact: Maximize your investments in ABM and other demand strategies by extending them to multiple marketing channels.
Features