Intelligent ABM

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Description


Expand your visibility into the buying collectives within in-market accounts and achieve best-in-cla

1.FOCUS

Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD and Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.

2.ACTIVATE

Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective to reach the right contact across multiple channels, including LinkedIn.

3.CONVERT

Pair in-market intelligence with bottom of the funnel campaign activation and focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales and marketing teams.

4.MEASURE

Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign.

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Intelligent ABM

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