1.Orchestrate data

• Data onboarding
• Data cleansing and standardization
• Deduplication
• Data unification
• Data governance
• Data lifecycle management
• Data profiling / assessment
• Privacy and compliance

2.Drive demand

• Campaign attribution
• Enrichment and lead acquisition
• List loading
• Lead scoring
• Lead-to-account matching
• Lead routing
• Partner registration routing
• Job title segmentation
• Buyer’s journey

3.Optimize pipeline

• Account hierarchy
• Account scoring and grading
• Account segmentation
• Territory re-balancing
• Mass change automation
• B2b revenue waterfall

4.Integrate and activate

• App Factory
• API Factory
• Funnel connectors
• Data Marketplace
• Agile CDP
• EDW activation