1. Understand your visitors

How are people searching for your products/services? Knowing which keywords are being used and what questions are being asked can help you create high quality content.

2. Track your rankings

To know what's working, you need to accurately track how you're ranking for keywords. With Moz Pro, you can track your competition as well.

3. Crawl and audit your sites

Harmful issues aren't always easy to spot. Our crawler digs through every corner of your site to find them and show you how to fix them.

4. Optimize your pages

Moz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements.