1. Lost Revenue Opportunities

Invalid traffic diverts spend away from real visitors who can actually convert to paying customers.

2. Disrupted Conversion Efforts

Invalid traffic hurts your on-site conversion efforts, generating bad leads and hurting funnel metrics.Skewed Data & Analytics

3. Invalid traffic skews your marketing data and analytics, hurting visibility, measurement and decision making.

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3. the effects of IVT

Discover how bots and fake users can impact entire marketing teams and beyond.