1. Maximize your in-market potential by auditing your product or mapping path to purchase journey so you can identify the levers to pull and barriers to overcome to achieve growth in-market.

2. Discover strategic choices for category and innovation opportunities to drive brand growth. Unlock unmet needs and demand space opportunities or generate the ingredients to build best in class concepts for innovation and communication.

3. Optimize your creative brand assets by taking early-stage ideas and optimising them with your consumers to evolve to best in class winners.  We can rank and improve your winning concepts and assess through behavioural testing how well they perform against competition.

4. Crowd Safari- Access to worldwide real behaviour at scale with video, images and verbatim, transformed into insight for fast decisions.

5. Innovation Pick 'n Mix - Hundreds of consumers. Build your innovation. Weekly iterative decisions.

Pick ‘n mix from 7 iterative approaches. Build and optimise your innovation iteratively.