AI-POWERED MARKETING TO SALES ANALYTICS IS REVOLUTIONIZING THE MARKETING ROI PARADIGM.
1. Marketing Performance by Channel
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel.
2. Cross-Channel Performance Analytics
Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.
3. Campaign Pacing & Performance
See which tactics and channels are contributing to your marketing goals and how your budget is pacing, so you can direct your spend where it matters most.
4. Pipeline Analytics & Forecasting
Understand and communicate the impact marketing investments have on business outcomes with a single pipeline view for marketing and sales performance.
5. Multi-Touch Attribution Modeling
Apply attribution models to understand and optimize the path to conversion for your marketing channels, campaigns and customers.
6. Marketing Impact Modeling™
Apply machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.