1.Build a report

• Find the best search performers
• Quickly build reports with best performing articles in the last quarter and choose a preferred traffic group. Sampling is never applied to make sure you always get 100% accurate results of your SEO traffic.

2.Find areas of improvement

• Locate potential bounce rate and engagement issues
• Identify articles with lowest recirculation among your best search performers

3.Experiment

• Update your content recommendations
• Use readability funnels to choose the best place for your content recommendation blocks - right before most of your readers stop. Try changing the type of content you recommend or write a follow-up article to boost recirculation even further.

4.Results

• Collect your results
• Follow the performance of these articles after the changes. Repeat the best practices with other content to increase session depth, reduce bounce rate and boost visit frequency.