1.Overview

Customize your home screen to at a glance the metrics that matter to you.

2.Topics & Tags

Analyze your content by topic, using tags pulled from your CMS or generated by our AI-powered Smart Tags.

3.Authors

Track author performance—maybe there’s something an individual is doing that’s working, and the rest of the team should follow suit.

4.Campaigns

See which campaigns are most effective. Parse.ly automatically pulls in all your UTMs.

5.Channels & Referrers

Segment performance via which channel is engaging with your content—whether it’s social, search, web, apps, and more.

6.Sections

Compare your content depending on the sections of your website it lives in.

7.Word Count

See whether content of various lengths is most effective.

8.Publish Date

Easily surface all the content published during a given time frame.

9.Video Analytics

Track whether your audience interacts with your videos, and if videos improve your content.