1.Plan a winning content strategy.

Align around strategy.

Ensure on-target content creation with customizable persona profiles and buying stages that connect each assignment to your overall strategy.

2.Collaborate on your calendar.

Build and manage all content assignments across regions, divisions, and campaigns on the Skyword Enterprise Planner.

3.Ensure on-time production.

Track deadlines and resolve bottlenecks with filters that let you sort by content type, status, and more.

4.Create around keywords.

Set your strategy up for success with recommended keywords, competitive analysis, and multilingual SEO in the Skyword Keyword Planner.

5.Organize your ideas.

Streamline submissions and facilitate discussion with internal and external contributors in one simple workflow with Skyword Ideation Management.

6.Accept expert submissions.

Assign ideas and deadlines to contributors, or open RFPs up for bidding from across our global talent network.

7.Make reviewing and editing easy.

Get content right the first time with in-platform editorial guidelines, editing, publication requirements, and review and approval workflows.

8.Access assets in one place.

Store all your content and media assets in one place for seamless deployment from the Skyword Media Library.

9.Find and manage creatives.

Hire the writers and creatives you need through our global talent network with filters by location, specialty, and influence.

10.Configure the dashboard view you need.

Build bird’s-eye and drill-down access to the content marketing metrics you need to build, manage, and evaluate your program.

11.Prove content marketing ROI.

Tell the complete story with integrated and proprietary data including reach, engagement, acquisition, and conversion metrics.

12.Measure lead generation activity.

See which content is generating new leads and analyze lead activity through lead score, pageviews, and status.