1. Test Creative Across Campaigns & Networks

With Brax, you can A/B test creative variations for each piece of content across campaigns and networks. You’ll be able to identify your top-performing best creatives, and easily duplicate them.

2. One Dashboard,

All Your Accounts

Connect multiple accounts to manage dozens of brands, campaigns, and channels, including Outbrain, Taboola, Yahoo, Revcontent, and Content.ad. Then compare performance across channels. No wonder agencies love Brax.

3. Easily Manage Team Access & Permissions

Brax’s user permission functions mean you can seamlessly manage multiple users and permission levels. Allow access by role, organization, or campaign. View activity by user so you can see who did what when, and remove access without changing passwords. If only setting personal boundaries were this easy.

4. Bulk-Adjust Budgets, Bids & More

Imagine being able to update ALL of your campaigns at once. Brax’s Native Power Editor allows you to change any aspect of your campaigns (in a familiar spreadsheet-style editor) for much faster launching and optimization.

5. Understand The Real ROI Of Your Native Advertising

Finally compare apples to apples (or Taboola to Yahoo). Brax gives you a better understanding of how native as a whole performs for your company. Import and integrate data from your existing systems, including Google Analytics — and see performance across campaigns, content, and publishers any time you want.

6. Make Decisions Based On Trackable, Trustworthy Data

Say goodbye to dirty data from human error, and wasted media spend based on faulty assumptions. With Brax, you define your tracking tags once for accurate, consistent data forever. Use macros to dynamically insert campaign name, ad ID, and publisher ID.