1.Built for marketing teams

Completeness: Leverage all of your customer data

Flexibility: Warehouse-first approach to activate data for any business need

Usability: No-code audience builder for non-technical users

2.Simplicity for data teams

Control: Built-in alerting, monitoring, and observability

Efficiency: Less time manually building and maintaining pipelines

Reliability: Fastest & most reliable Reverse ETL tool

3.More revenue from Sales teams

Visibility: Turn your CRM into a 360˚ customer view

Prioritization: Lead scoring with endless flexibility

Reliability: Focus on selling, not integration problems

4.More visibility for Success teams

Discovery: Access all of your product usage data in real-time

Automation: Put customer health scores to work

Proactivity: Catch issues before they become issues