1.Clean and organize your customer data

Customer data management is the process of acquiring, organizing, and using customer data. Customer data platforms make this process incredibly simple by automating and organizing data collection so that data is always usable.

2.Build insightful customer analytics

When you understand customer behavior, you make better decisions for marketing, product, sales, and more. By using a customer data platform, it’s easy set up robust customer analytics that every team can rely on.

3.Improve data protection and privacy

With the advent of the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other data privacy laws, respecting your customers’ data privacy is more important than ever.