1.Build audiences with access to all of your data without relying on data, BI or engineering teams

• Unify customer data from your cloud data warehouse and all other sources
• Create sophisticated audiences in minutes without code or SQL
• Sync audiences to marketing and ad platforms in real-time

2.Create fully automated customer journeys that convert, across every channel, in minutes

• Real-time multichannel marketing personalization managed by a single platform
• Automated marketing orchestration across channels with a drag & drop journey builder
• Advanced multivariate testing at any branch of the customer journey to maximize performance