1.Reusable, Living Maps

• Customer journey maps exist in Hirundin as the bones of user experience data. We've built them to operate at three different levels:
• Stories are re-usable collections of stages and steps, which detail the structure of a journey people go through when interacting with a product or service.
• Journey maps flesh out the detail. Each map consists of different channels which show different forms of information about the relevant step.
• Archetypes exist alongside maps, and give a different look at the goals and challenges faced. They help teams move beyond stereotypes, to build empathy by putting a story to real qualitative data.

2.Understand Backstage and Front-End Interactions

We've put our focus into helping you rapidly create detail-rich timelines, highlighting steps which need work. Add observations around what people think and feel and the challenges they encounter, as well as relevant information on the specific context.

3.Create Living Documents, Tied to Hypotheses and Insights

Journey maps too often become pretty art stuck on a wall, instead of tools to define and inform research, and log changes in experience. That's why we designed ours to be able to accommodate the research you perform, and to be living documents which evolve over time. Clone a map, log the date it's been updated at, and note down the changes observed and how they're affecting the people involved.