Knotch PathwayIQ

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Description


Marketing technology built to drive business outcomes for Content, Demand Gen, & Growth Marketers.

1.AI-powered content characteristics

ContentEQ extracts keywords, content type, theme, reading time and word count and provides insights of how different content characteristics impact performance.

2.Content Engagement

Understanding content performance begins with engagement. ContentEQ captures views, unique views, time spent, scroll depth, referral source, location on 100% of your audience– no sampling, no discounting “bounces”

3.Audience Feedback

Up to 50% of your content with the best engagement is actually hurting your brand. Thats why ContentEQ captures audience feedback and sentiment so you know what content is providing value to the audience and increasing your brand.

4.Access data & insights from a purpose

built, intuitive dashboard

We make it easy to understand content performance so you can spend less time sifting through reports and more time making content that performs

5.Sentiment Analysis: Instantly measure audience emotions, uncovering priceless brand insights.

6.Response Redirection: Auto-guide users to relevant pages based on sentiment, enhancing engagement.

7.Data Insights: Leverage valuable audience data, empowering informed decisions and growth.

8.Follow-Up Questions: Probe deeper into audience opinions, revealing the “why” behind sentiments.

9.Versatile Questions: Choose from various question formats, collecting diverse perspectives.

10.Custom Design: Personalize cards to match your brand’s style, ensuring a seamless user experience.

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