1.Monitor, analyze and modify your strategy, thanks to dashboards that will allow you to constantly check the performance of your Journey and Strategy Map in real time.

• Acquire: Increase Brand visibility to expand the top of the funnel and acquire new contacts.
• Convert: Drive contacts to perform actions of value to the Brand
• Expand: Increase the value and frequency of valuable actions taken by contacts, increasing their loyalty

2.Strategy Map, a tool that allows you to define the high-level Customer Journey Strategy directly linked to the Business Objectives of the Brand, to monitor and review it periodically, always updated and in line with the activities and individual projects.

3.Journey Design, clear and defined goals, directly measurable and measured KPIs, and a design and monitoring tool for individual Journeys.

4.Direct access and control over the individual operational assets (workflow, web, social, communications, etc.) that make up each project through Journey Lab.

5.Clear, immediate and up-to-date overview on all three levels from strategy, through individual Journeys to the operational level, with regular monitoring and constant intervention and updating.