1.Build a centralized repository for your customer experience assets

• All your customer journeys and CX assets are in one place, with clear statuses, tags, and ownership;
• A single source of truth for all stakeholders — from a big picture to micro journeys.
• Set up a customer journey taxonomy with custom tags and statuses

2.Break down silos and connect teams around customer journeys

• Create a sustainable CX improvement process;
• Align people from different parts of your organization about your customer needs and journeys;
• Collaborate on journey maps and personas from any part of the world in real time and asynchronously.

3.Standardize your journey mapping

• Make every customer journey map and persona consistent and on-brand;
• Save time on building maps and personas by introducing templates and using team libraries.

4.Create professional journey maps

• Produce designer-quality customer journey maps quickly;
• Tweak your customer journey and customer experience maps to present to different people, highlighting the most important details, experience gaps, and insights.

5.Bring your customer journey maps to life with real-time data

• Back up your customer journey map with real-time data and spare yourself from having to do manual input:
• Get data from web analytics tools that integrate with our customer journey software;
• Embed website, product, or service prototypes, marketing presentations, survey results, whiteboards, and other information.