1.Behavior tracking

Track customer touch points, including clicks, page views, form submits, downloads, email opens, even interactions that occur outside the system such as purchases.

2.Real-time segmentation

Segment users in real time based on a combination of demographics, responses or behaviors. When users enter or exit each segment, you can trigger actions such as sending an email, customizing the content of a web page or updaing your CRM.

3.Dynamic content

Create content for your web pages, emails, texts or mobile apps that can change automatically in real time to be more personalized and relevant for each user.

4.Multivariate testing

Test content for effectiveness — from single words to entire pages, images and even styles such as colors. Antics DMS automatically tracks which version performs best, and can automatically select the most effective version after the test period.

5.Lead scoring

Identify your most valuable users, with multiple concurrent point systems, and real-time triggered notifications or data exports to your CRM when users act or respond based on rules that you define.

6.Loyalty and rewards

Create robust loyalty/rewards programs with program-wide or personal caps and rolling point-expirations. Award points based on any user actions — even things outside the system such as making purchases.

7.Incentive-based refer-a-friend

Turn your customers into a source of new leads. Customers get a personalized portal to refer others, check the status of people they’ve refered and track their rewards for participating.

8.Easy integrations

Antics DMS plays well with others. It’s integrated with Facebook, Salesforce, Netsuite, PSKW and more. With its built-in OAuth 2.0 client and server capabilities, setting up single sign-on is also a snap.

9.Dashboards and reports

Customizable dashboards allow you to track the effectiveness of your marketing efforts. You can create reports to automatically run on a schedule and have Antics DMS email them to your stakeholders.