1. Understanding Your Content

BrightInfo's self-learning algorithm scans your website and performs a semantic analysis of all pages and content assets.

2. Profiling Your Audience

Visitor data such as demographic attributes, browsing patterns, and mouse movements is being logged and analyzed.

3. Personalizing in Real Time

The most relevant content for each visitor is considered in real time and recommended along the visitor’s natural navigation path.

4. 230% More Leads

BrightInfo is a personalization algorithm for content recommendations. It makes use of all of your existing content to engage anonymous website visitors. 

5. Wicked Widgets

BrightInfo offers various types of customizable and responsive widgets, to fit your website in the best possible way.

• Overlay Widgets: unobtrusive and strategic, appear during the natural browsing flow to solicit pointed engagement from visitors; scroll, entrance, exit and more.
• In-Page Widgets: seamlessly integrated into your website’s interface, visible to visitors at all time.

6. AI-Based Algorithm

The BrightInfo algorithm self-learns your content assets on the one hand, and your website visitors on the other. Then, in real time, it matches between the two by recommending the most relevant content, at the most suitable time during the natural browsing flow.

7. Advanced Targeting

BrightInfo is fully automated. Still, it allows you full control when you need to step in. You can apply manual targeting to push specific marketing activities, promotions, etc.