1. Test and iterate at lightning speed

Create variations of in-app flows until you find what users engage with the most - you won't know until you test it all

2. Build an experimentation machine

Test and iterate until you find the right in-app message that drives user success

3. Set up control group tests

Send experiences to one part of a segment and watch the impact on engagement

4. Test and perfect variations

Nail the ideal copy, design, and timing of in-app messages to sweet-talk your users

5. Set up tests at user drop-off points

Test out different interactions where users usually lose interest and win them back

6. Leverage your data and iterate

Act on hard data, not just assumptions! Test results will help you continuously improve your user experience

7. Integrate test results

Use Mixpanel, Amplitude, or Heap to take experiments and results to the next level

8. Test where upsells would work

Find opportunities to offer upgrades and inspire cross-sell to drive higher conversion rates