1. Platform: Automatically discover, personalize, and serve better journeys by continuously adapting to live user behavior.

2. Integration: Deploy across all digital channels using pre-built integrations and API-first approach.

3. Methodology: Get expert support at every step, using the latest research in AI, cognitive science, and experimentation.

4. Understand your visitors: Use the latest behavioral and heuristics techniques to generate new ideas and implement experiments that can achieve desired outcomes.

5. Automate complexity: Scale the ability to test lots of ideas concurrently with the same user and allocate traffic to experiences that beat control in real time.

6. Always deliver the best experience: Use live responses and behavior to continually identify better experiences that increase the probability of achieving desired outcomes.

7. Share your impact: Visualize the results using executive dashboards that clearly show outcomes including friction points in the user journey that impact goal achievements.