1. Test ideas fast

Quickly launch new tests using our codeless Visual Editor or code them yourself.

2. Decide with data

See incoming test results for on-page and site-wide goals with statistical significance.

3. Gain valuable insights

Never miss a conversion by learning what’s working and get recommendations for new tests.

4. Iterate off of results

Identify new testing opportunities based on the results of previous and current tests.

5. Custom splits

Set the % split you want between two variations.

6. Target within segments

Target your testing with all of your web traffic or within a certain segment of your audience

7.Stat sig calculation

Know with certainty if your test’s observed effects are due to random chance. 

8. Audience insights

Know what variations resonate with certain audiences.

9. Trends graph

See performance over time to track progress.

10. Multivariate testing

Test as many ideas as you want with an even traffic split to determine a winner.