1. With A/B tests in Landingi, you can compare different versions of your landing page and check which one converts better, a.k.a. brings more leads. Thanks to A/B testing, you can optimize your landing pages and increase the conversion rate.

2. Create variants

1. The main variant is marked by a yellow label, and by default, it is the landing page from which you start the test. You can change it before, during, and after the test.

3. Edit variants

Variants in A/B testing can differ in small details, e.g., headline text, CTA, colors, etc., or in something bigger like background or whole sections.

4. Analyze test statistics

Each of the variants has specific parameters that you can track in the test management panel:

• Traffic split – percentage value that determines the probability of displaying the variant.
• Visits – number of unique visits.
• Leads – number of conversions; depending on the conversion goal you set, this may be filling out a form or clicking a button.
• Conversion rate – a value that indicates what percentage of users converted.

5. A/B/x tests and Zapier

If you run an A/B/x test and want to send leads to Zapier from all landing page variants, you need to create a distinct Zap for each variant.