1. Low/no-code experiments

Design, implement and analyze high-performance experiences based on powerful customer insights and make changes to your website without requiring a developer with easy-to-use WYSIWYG visual editor. 

2. Advanced targeting

Centralize customers’ audiences in one place and target them with Feature Experimentation, Web Experimentation and other third-party tools to tailor experiences depending on segments/profiles.

3. Omnichannel experimentation

Unify customer experiences, and target experiments and optimizations across all apps.

4. Feature flagging & rollouts

Merge and deploy code at any time without having to actually release features or changes, resulting in faster releases with less risk.

5. Optimized experimentation at scale

Enable product teams to run experiments, multi-armed bandit campaigns and roll out personalized experiences without going through a development workflow every time.

6. Experiment lifecycle management

Use test plans to capture all the information you need to develop an idea into an experiment. Test roadmaps to get a holistic view of running and planned experiments on either a list view, timeline view or board view.