1. A/B test easily across various segments

Create segments based on traffic source, device type, visitor type, operating system, browser, behavioral data, custom user events, and even data from third-party sources such as Klaviyo lists & segments or any of your own marketing tools.

2. Run simple A/B tests for both popups and landing pages in seconds

Run simple A/B tests to solve common ecommerce challenges such as low conversions or high bounce rate. Test headlines, offers, designs & CTAs easily against each other or a control variant to find the highest-performer variant.

3. Optimize journeys, not just single pages

Run complex customer experience tests with a startups agility. Find the best combination of messages for each segment by testing multiple campaigns against each other as well as a control group.

4. Optimize experiences by tracking revenue or your custom metrics

Run A/B tests to understand what makes a real impact by measuring revenue, orders attributed or your custom metrics. Drive traffic to the highest-performing test variation as soon as a winner is identified.