1. Keyword Overview

Find the best keywords to supercharge your digital marketing strategy. Discover the organic and advertising value of any keyword based on search volume, intent, keyword difficulty, number of results, CPC, competition level, SERP Features, variations, and more.

2. Organic Research

Find ways to rank for your rivals’ most profitable keywords. Optimize your organic keywords and find new ways to win SERPs relevant to your target audience.

3. Keyword Magic Tool

Generate thousands of keyword combinations from one seed keyword and explore a keyword toolbox with over 25 billion keywords.

4. Keyword Gap

Discover new opportunities for launching efficient SEO campaigns. A simple solution to benchmark up to five keyword profiles at a time.

5. Keyword Manager

Save time by automatically clustering lists of up to 2,000 keywords. Create clusters and lists from scratch or start from an existing list. Integrate your lists with other Semrush tools or export to share with your team, all in just a few clicks.

6. Organic Traffic Insights

Leverage Semrush’s integration with Google Analytics to discover “not provided” keywords and cross-reference data on your website’s organic search performance.