1. No-code A/B Testing Solutions

Taplytics is the only A/B testing solution that supports no-code options for both mobile and web which do not require any development resources. Write less code and ship faster.

2. Streamlined A/B Testing

Use a single interface to run experiments across mobile, web, and OTT. Whether its through our client-side SDKs, server-side SDKs, or flexible API - Taplytics lets you build and evaluate your cross-platform strategy all in one place.

3. Granular Audience Targeting

Target random or specific groups, quickly add or remove users from your tests, and schedule full rollouts of the winning variants over time.

4. Goal Tracking & Reporting

Measure the impact of experiments with flexible goal tracking and integrations, or allow our AI assistant to suggest opportunities for improvement. Taplytics connects directly into Snowflake for industry best reporting speed and performance.

5. Experiment Faster

Easily test buttons, copy, images, and colors with our code-free visual editor, or build code-based tests fast by setting up a reusable code blocks and variables library, then launch tests without making app store updates.

6. Control Who Sees What

Target users by location, platform, activity, or other custom data. Control the percentage of users in a test, set up timed rollouts, or use our code-free feature flagging option to incrementally release new products.

7. Track Results In Real-Time

Connect our goal editor to third-party systems to track the impact your experiments are having on conversion rates, and send Taplytics experiment data to systems you already use for analysis to gain further insights.