1. Fast A/B Testing: Easily create A/B tests for your Thrive Architect built landing pages

2. Unlimited Tests: Run as many tests as you want, concurrently or in sequence. There are no limitations

3. Unlimited Test Variations: Run tests with 2, 3, 4 or however many competing variations you want

4. 3 Conversion Goals: Choose to measure "page visit", "opt-in form submission" or "revenue" as conversion goals

5. Custom Traffic Distribution: Evenly distribute traffic between your test variations or set your own ratio

6. Detailed Reporting: See all the details about how your tests are performing, statistical significance and more

7. Automatic Winner Feature: Let Thrive Optimize crunch the numbers and choose the winning variation for you, on "set-it-and-forget-it" autopilot

8. 100% Visual Editing: Thrive Optimize is an add-on to Thrive Architect, the most advanced visual front end editor for WordPress

9. 100% WordPress: Thrive Optimize installs and runs on your own WordPress website and is managed through your WP dashboard

10. Strong Support: We have a dedicated support and development team here to help you out when needed