1.Generate and compare heat maps for any segment of visits.

2.Navigate your website with a heat map overlay to discover what visitors clicked or interacted with.

3.Understand how far visitors scroll and on which parts of a page visitors spent most of their time by looking at exposure heat maps.

4.Analyse replays and previews of individual visits to understand what heat maps really consist of.

5.Segmentation

You can mix behavioral, attributional and transactional criteria to define segments for which heat maps are generated. This means that you could compare heat maps of visitors coming from Google search with those coming from Adwords. Or, even better, compare behaviour of visitors who converted, those who didn't and look for the differences.

6.Trimming

Trimming allows you to exclude from a heat map interactions that happened before or after a certain event to avoid mixing behaviors with different context.

7.Visit Scope

Instead of looking at a single page, you can use heat maps to explore your entire website and see what the same visitors do on different pages.

8.Time-Lapse

Have you ever wondered what visitors look at first? In which order they interact with content on a product page? You can get that information by setting time buckets and view heat map as a time lapse animation.

9.Analyse Individual Visits

You may want to look at behaviours in individual visits, one after another, to see what your heat maps really consist of.