1.Omnichannel retail is a strategy in which retailers engage customers through multiple digital and physical touchpoints. As customers move across these channels, applications and data move with them. This creates a consistent, on-brand experience from start to finish.

2.Omnichannel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. The term omnichannel is most frequently used in retail and e-commerce settings. A brand that focuses on omnichannel is able to provide consistent buying experiences across all the channels it operates on, including online, in-store, mobile, SMS and social media.