1.AMIHUB - multi-channel attribution and forecasting platform based on machine learning

• Calculation of the real contribution of each channel, campaign, ad, keyword to conversion
• Increased marketing ROI
• Instant performance forecast when launching new advertising campaigns

2.Intelligent Advertising Evaluation

A unique algorithm for evaluating advertising sources that takes into account the real value of the contribution. The value is distributed among all sessions that ultimately led to a conversion.

3.Predictive Analytics

Data-driven conversion prediction algorithm. Analyzing the behavior of users from different advertising campaigns, the algorithm assigns each of them a conversion rating, showing the likelihood of making a purchase or achieving a conversion goal.

4.Data import and consolidation

Data import modules collect information on advertising campaigns obtained from all advertising accounts, analytics systems and your CRM system into a single report.

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