Validate your concepts for performance during the design stage with AI-generated attention analytics
1.Catching your audience's attention is harder than ever
- To find out if your ads, landing pages, apps, and package designs will perform, you have to launch them.
- And run traffic to them. And have large sample sizes.
- And this always takes longer and costs more than it should.
2.Get crucial performance feedback on your concepts before you launch them
Attention Insight’s predictive attention heatmaps show you potential performance issues during the design phase. So you can make sure your concepts will perform better from the second you publish them.
3.Attention Heatmaps
- Instantly create AI heatmaps with the most eye-catching parts of your design.
- AI heatmaps are a visual representation of data that helps you determine whether users view and observe certain elements.
- The algorithm uses warm-to-cold colours to display which areas get more attention. For example, areas attracting the most attention receive warmer colours like red and yellow.
4.Percentage of Attention
- Define an Area of Interest (AOI) that you want to test. In no time, get an exact percentage of attention that object receives.
- AOIs represent objects (e.g. call-to-action buttons) that you want to test in the design.
- Even though our algorithm recognizes CTA buttons automatically, other AOIs can be set by you.