1.See what catches users’ eyes

Check the pulse of any page on your site or app to see how users are navigating and exploring your content.

2.Validate design and messaging

Watch where users are responding as expected or clicking astray to identify issues (and wins) with top navigation, page hierarchy, buttons, and more.

3.Prioritize hypothesis testing

Examine scrolls and clicks, detect areas ripe for optimization, and collaborate with your team to ideate solutions.

4.Draw insights from data you can trust

Click maps and scroll maps give a crystal-clear picture of user engagement without the confounding factors of screen resolution, dynamic page content, pop-ups, or confusing “splotches.”

5.Inspect specific user segments

Answer questions like “What do visitors from my ad campaign click on first?”, "How do returning customers interact with our navigation?", or “Are users clicking on the latest product update?”