1.Cross-channel marketing

Marketo Engage lets you coordinate engagement across channels both online and in-person so you always know where your customers are at every stage of their journey. Then you can connect with them in a way that always feels relevant.

2.Sales and marketing partnership

To give your accounts seamless, personalized experiences, you need to connect the dots between marketing and sales. By arming sales with prioritized leads, customer insights, and content with a proven track record, both departments can collaborate better and convert more.

3.Content intelligence

Show customers you understand what they need in the moment. Marketo Engage uses real-time behaviors, profiles enriched with online and offline data, and AI to help you identify and deliver the best-performing content to create 1:1 personalized experiences at scale.

4.Data and insights

Marketo Engage helps you tie revenue back to specific channels, campaigns, and even individual pieces of content so you can prove what marketing efforts are having the biggest impact—and improve the ones that are falling short.