1.For marketers

• Identify high-intent accounts and drive opportunities for sales efficiently.
• Drive awareness and engagement with early-stage buyers across channels.
• Orchestrate multi-channel, multi-stage campaigns to seamlessly guide prospects through the buyer’s journey.

2.For sales

• Focus on the right accounts by prioritizing sales outreach to opportunities most likely to convert.
• Start each purchase conversation early with detailed insights on what buyers need.
• Accelerate pipeline by influencing entire buying groups with personalized and consistent messaging.