1.Reliable Revenue reporting without the headaches Avoid the pain of data cleanups and manual calculations. See real-time, precisely calculated subscription metrics at a glance: new sales, churn, expansion revenue, conversion rates, and more.

2.Acquisition Know where your growth is coming from Understand how your prospects became customers and follow their growth through the entire customer lifecycle.

3.Retention Dig into cohorts and unit economics Track customer retention, MRR churn, and expansion revenue. Visualize how revenue and customers trend over time.

4.Engagement Act on the health of your customers Focus your retention efforts where they matter most, by using product usage data to identify churn risks.

5.Access Import data, export insights Use our API or native integrations to share your cleaned up and calculated data with other tools, like your CRM, marketing automation engine, or customer support platform.

6.Revenue

*Monthly recurring revenue (MRR)

*Annually reccurring revenue (ARR)

*Average revenue per user (ARPU)

*Cash flow, fees, and refunds

7.Retention

*MRR retention rate

*Customer retention rate

*Cohorts report

*Churn rate

8.Acquisition

*Lifetime value (LTV)

*Trials and conversion rate

*Reactivations

*Converted MRR

9.Engagement

*Active vs. inactive customers

*MRR from active customers

*ARPU by customer activity

*Daily active customers

10.Enriched Segmentation

*Custom traits (i.e, NPS, sales rep, acquisition channel)

*Full Contact and Clearbit traits (i.e., industry, location, gender)

*Engagement

*Age of account

11.Growth

*Net new MRR

*Monthly growth rate

*SaaS quick ratio

*Custom growth goals