1.Fact-based

Collecting data from thousands of business leaders across multiple job roles and industries, Aberdeen’s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion.

2.Unbiased

Our expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers.

3.Outcome-centric

Aberdeen’s maturity class framework underpins the analysis of how companies are performing against organizational goals, employee performance, and other metrics to evaluate legacy and emerging technologies and their impact on business.

4.Technology

• Analytics and Big Data
• Cloud and Data Center
• Information Security
• IT Operations
• Business Continuity
• Mobility and Communications

5.Operations

• Enterprise Resource Planning (ERP)
• Supply Chain Mgmt. (SCM)
• Global Supply Mgmt. (GSM)  
• Product Innovation and Engineering (PIE)
• Manufacturing
• Financial Management and GRC

6.Customer & Team Engagement

• Customer Experience Management (CX)
• Contact Center
• Human Capital Management (HCM)
• Sales and Marketing Effectiveness
• Retail
• Field Service